See color in a new light, with GTI

by GTI in Everything , News

ISO 3664

 2009                                  vs.                                   2000

UV or not UV?

It shouldn’t be a question.

ISO 3664 is the international viewing standard created to improve the quality and consistency of light sources and color viewing. In 2009, this standard was upgraded to the ISO 3664:2009 to reflect tighter quality control guidelines in order to reduce miscommunications and other errors in color reproduction. This new standard helps to enhance the visibility of color shifts between mediums better than the previous ISO 3664:2000 standard.

GTI will be demonstrating the visible differences between the two standards, side by side, at the Color Management Conference in Phoenix, from December 3rd to 6th. We invite you to come by our table to hear more about the new standard of color viewing, and to bring your own prints or samples to see them for yourself in a new light!

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